“Chinwe’s Reflective Blog: A Note to My Future Self”

My journey to Kingston University and subsequently, the class on Design Thinking sought to answer one question for me; “how might I help youth owned-startups in Nigeria succeed against the odds they face on a daily basis?” This was important for me because I wanted to build a reputation in startup coaching or business advisory.… Continue reading “Chinwe’s Reflective Blog: A Note to My Future Self”

From Prototype to Minimum Viable Product

In the course of developing our product, we first had to protype the idea – this is fourth stage in the design thinking process. Prototypes are important as they help the entrepreneur stay lean by helping them “fail cheaply”. It’s also great because as we design, there is the tendency to settle on an idea… Continue reading From Prototype to Minimum Viable Product

Building a Memorable Brand Through Relevance

Branding is critical in today’s business world whether you run a large company or manage a  startup. This is because the world is radically changing and some of the drivers of these change include the internet, globalization , social media and internet of things. The internet is helping make customers, smarter and savvier Globalization on… Continue reading Building a Memorable Brand Through Relevance

CREATING EMOTIONAL CONNECTIONS PART 1 – COLOURS

This post was inspired by some feedback I got during Kingston University’s Bright Ideas Sprint Weekend and the final competition. When pitching our product to people, some people gave us some interesting and useful feedback, while some persons asked these questions; “after someone buys the book, what’s next?”, “and so what?” These sort of questions,… Continue reading CREATING EMOTIONAL CONNECTIONS PART 1 – COLOURS

The Lean Canvas vs the Business Model Canvas

For the longest time I had seen business practioners and colleagues around me use the words “Lean Canvas” and “Business Model Canvas” interchangeably. I am was also guilty of it and may have even influenced other people into doing so erroneously. In this blog post I will attempt to redeem myself by differentiating between the… Continue reading The Lean Canvas vs the Business Model Canvas