My journey to Kingston University and subsequently, the class on Design Thinking sought to answer one question for me; “how might I help youth owned-startups in Nigeria succeed against the odds they face on a daily basis?” This was important for me because I wanted to build a reputation in startup coaching or business advisory.… Continue reading “Chinwe’s Reflective Blog: A Note to My Future Self”
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In the course of developing our product, we first had to protype the idea – this is fourth stage in the design thinking process. Prototypes are important as they help the entrepreneur stay lean by helping them “fail cheaply”. It’s also great because as we design, there is the tendency to settle on an idea… Continue reading From Prototype to Minimum Viable Product
Branding is critical in today’s business world whether you run a large company or manage a startup. This is because the world is radically changing and some of the drivers of these change include the internet, globalization , social media and internet of things. The internet is helping make customers, smarter and savvier Globalization on… Continue reading Building a Memorable Brand Through Relevance
In my previous post, I talked about how the team settled on the current colour palette of our journal for our product and how it was important for us to connect through our choice of colours to the target market. The second aspect of the product which we looked at was content. Finalizing on what… Continue reading CREATING EMOTIONAL CONNECTIONS PART 2 – CONTENT
This post was inspired by some feedback I got during Kingston University’s Bright Ideas Sprint Weekend and the final competition. When pitching our product to people, some people gave us some interesting and useful feedback, while some persons asked these questions; “after someone buys the book, what’s next?”, “and so what?” These sort of questions,… Continue reading CREATING EMOTIONAL CONNECTIONS PART 1 – COLOURS
On Thursday the 28th of January my team participated in a trade fair competition at Kingston University’s Business School Atrium. This was a first for me because I had never sold anything at a trade fair before and was not exactly sure what to expect standing on the other side of the table. We had… Continue reading Top 3 Lessons From My First Trade Fair
If there is one thing, I have learnt in the past few weeks, it’s the fact that there is a long way to go from having a great idea to pitching that great idea to people. The approach you would take, pitching that idea to an investor is quite different from the one you would… Continue reading Investor vs Customer Pitch
For the longest time I had seen business practioners and colleagues around me use the words “Lean Canvas” and “Business Model Canvas” interchangeably. I am was also guilty of it and may have even influenced other people into doing so erroneously. In this blog post I will attempt to redeem myself by differentiating between the… Continue reading The Lean Canvas vs the Business Model Canvas
Sometime in October, my team and visited the Design Museum in London to see how the principles of design has been applied towards solving problems. Our core focus was the Beazley Designs of the year. But we started with a tour of the general space. I was amazed at how companies like Apple have continued… Continue reading Takeaways from my visit to London’s Design Museum
For the past three weeks, my team and I worked on the concept of a portable, retractable/collapsible frame for people who carry heavy bags. The problem came from a personal experience that I and some of my team members experienced; that meant we were on to something right? We were following all the steps of… Continue reading Failing
